Get Rich Guide To Information Marketing On The Inter.-fkzww

Internet-Marketing Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the "Bright Shiny Object Syndrome." "When you are chasing a new, bright shiny object every day, youre going to be overwhelmed, Melanie explains. When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me." And that is how Melanie morphed into an engineer of sorts she identifies where her clients want to go, and she designs a process to get them there. Melanies creative approach is featured in a new book, "The Official Get Rich Guide to Information Marketing on the Internet" by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow. Melanie started out as a trade events organizer and later worked for Motorola, helping the .pany establish the 9-1-1 call centers. "But I began to look for ways to have more fun," she recalls. "Lifestyle coaching seemed like an interesting field, where I could use my previous experiences." However, Melanie realized she couldnt just plunge head-on into her new career. "I was pretty nave to think I could just go out and be.e a coach because I didnt know how to pull this together," she says. "I had no clue how to recruit clients." Thats when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanies website and offered this assessment: the site, though eye-pleasing, would not attract customers. "She said it was a waste of space on the Internet because it was not doing anything for me," Melanie relates. In fact, websites cluttered with too many graphics and too much useless information is counterproductive, Skrob notes. "The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets really overwhelming, people often respond by making no decision at all. So when it .es to getting responses from your website visitors, ONE is the magic number. When you present your visitors with ONE yes-or-no decision at a time, youre more likely to get the results you want." So Alexandria advised Melanie to restructure her website, adding a landing page that invited visitors to leave their e-mail addresses in exchange for a free report and an assessment of the potential clients business. The report, which also included a CD and a subscription to an e-zine, helped Melanie connect with people who needed help building their own businesses. With this new, focused website Melanie hit the jackpot. To attract more clients, she developed different levels at which people could access her information, ranging from a reasonably priced entry level to more elaborate packages. "This way I maximize my conversion of prospects into mentoring clients" she says. It is no wonder that info-marketers like Melanie and numerous others profiled in the book, a sequel to last years "The Official Get Rich Guide to Information Marketing," became extraordinarily successful by packaging their expertise and selling it to others. "The development of the Inter. has been good for every type of business," notes Skrob, president of the Tallahassee FL-based Information Marketing Association. "And there has never been a better time to be in the Inter. information marketing business because it is responsive to and fueled by the ever-increasing pressure on peoples time." The book, out in September 2008, "picks up where the last one ended," Skrob adds. "The last book taught the big picture business plan; this book shows how to implement that plan on the Inter.. If you have an information marketing business now, you cant afford to miss out on what the Inter. has to offer. And if youre just getting started in information marketing, the Inter. will help you make your first sale more quickly and with less risk just as Melanie did." About the Author: 相关的主题文章: