Putting The Fun Back In Nonprofit Fundraising -www.ggg258.com

Business Heres a bold idea: nonprofit fundraising is supposed to be fun. How do you define fundraising? Whats the first word that .es to mind when you hear the term fundraising? If your definition is less than positive and the word you associate with fundraising sounds more like begging, asking or groveling for money, keep reading. The interesting phenomenon about nonprofit fundraising is whatever you decide to make it, it will be.e. Working with nonprofit organizations around the country, I .monly see considerable anxiety around fundraising. Of course these economic times dont help alleviate the anxiety, but the good news is regardless of where youre at with fundraising, it can be.e much more enjoyable and satisfying. One of my most memorable experiences was with Bob, a client in Atlanta. When we started working together, Bob hit a ceiling and needed outside to help increase his funding base. He admitted early on that fundraising was an unpleasant task. After only a short period of time, Bob delightedly reported a dramatic increase in funds raised for his organization. I asked him what caused this result and he said, Before we started working together, I felt like fundraising was begging for my grocery money. Now, I realize that I get to share the story of the incredible work were doing and invite people to join us to serve those voiceless people that need our help. By changing his perspective, Bob now has a positive focus and attitude on fundraising. Here are 5 ideas to help you put the fun back in nonprofit fundraising: 1.Youre the Chief Story Teller (CSO) Many of you have never thought of yourself as the Chief Story Teller. I recently met with the CEO of a technology .pany. He shared with me his primary reason for inventing this innovative software solution, which wasnt what Id expected. His motivation for this business was his passion for storytelling. Yes, you read that correctly. Hes passionate about writing and telling stories and his business gives him the freedom to live out his passion. From my experience as the Executive Director of a nonprofit organization, there is no better place to hear life changing stories than being on the front lines of a nonprofit organization. Think for a moment about those you serve or your cause. Reflect on the impact youve had and the privileged position youre in to share these stories with those you encounter. You get to share these heartwarming experiences with current and prospective donors and connect peoples hearts to your work and accelerate fulfilling your mission! 2.Make a new friend today When I was working in the corporate world, my favorite CEO was Joe. When I first came on board to lead a turnaround for this .pany, Joe would ask me daily, Have you made a friend today? Knowing I never met a stranger, I .mented accordingly, but after 3 days, my curiosity got the best of me. I asked Joe what he meant by his question. He said, Gregg, people buy from people they like, know and trust. If you make a friend, it wont be long before theyre buying and enjoying our products. That day I learned what would later be.e my first lesson in fundraising, which is build relationships and the funding will follow. Ask yourself Whats my goal for how many new friends I want to make this month to fund my work? Then share that goal with a friend or colleague to hold you accountable. 3.Enthusiasm is contagious – Whats your passion? Whatever it is, let it shine! Share your passion; enthusiasm is contagious, and it will spark a fire in those you meet. How do you revive your enthusiasm if it is waning? Remember for a moment the reasons you originally accepted this position. Chances are you felt a tug in your heart for the mission of your nonprofit organization. The impact your organization had on the lives of the people they served through their work was all you needed to motivate you each day. Take some time to get back to that special place and while youre there, look at the effect your work is having all around you. Few people can claim that level of job satisfaction. 4.Money follows vision – If your potential donors can see, feel or touch the vision of your nonprofit organization through your presentation, they will join you with vigor in funding your mission. If the vision is unclear, there will be funding challenges. The saying, when theres a mist in the pulpit, theres a fog in the pew, holds true. Too often we get excited about what we do, and we can lose donors due to a lack of clarity. Be crystal clear in how you paint the picture of your vision. Ask those you trust to critique your messaging and practice until it is second nature. 5.Think win win win The nonprofit model is the perfect design to give everyone reason to celebrate. Every time you share your heart, tell what your organization is ac.plishing and donors fund your work, three wins happen. Seeing the faces of those that benefit from your mission being fulfilled in their lives is the ultimate joy and a win for them. Your financial partners win, as they receive satisfaction as their giving goals are met through their financial gifts. Additionally, they are the beneficiaries of the promise, its more blessed to give than receive, which is priceless. Lastly you win with the satisfaction of knowing that through your faithful work of telling your story and inviting others to join you, everyone benefits. About the Author: 相关的主题文章: