Tender Hainan coconut new chest mold bottle a controversial www.q1se.com

"Tender" Hainan coconut new chest mold bottle a controversy as a representative of the characteristics of Hainan state beverage, "coconut" was once a symbol of the times for the District of Hainan, carrying the memory of many. Recently, the chest mold bottle of mineral water, coconut group listing has caused social concern and controversy. From the palm of advertising, chest mold bottle shape really sexy suction eye". What the bottle chest model of palm group looks like? Figure: the lower down for palm chest mold bottle – Real Photo by Luo Yunfei recently, the reporter visited Haikou several shopping malls, Carrefour supermarket and Street store, found only in Seaview international supermarket sale chest mold bottle of mineral water, the production date of mid May this year. Reporters in the shopping mall for half an hour, no consumers buy this product, businesses are reluctant to disclose the sales of the product. Reporters learned from the shopping guide mouth, the product recently shelves. The reporter offered to buy a box, but said it was out of stock. In the palm group official website, reporters search to the group president Wang Guangxing speech, in the Spring Conference earlier this year, he said: "this package could not be found in the world. Not only women like, men prefer, so we have to buy more. It took three years for the product to be put into production from design to production." At the same time, he appealed to the bride for the wedding, "use this beautiful bottle of mineral water."". His words can refine two key words: consumers like to start with the world. Q1: do consumers like it? Some people support: @ Peter meat: Recently we review palm volcano rock chest mold bottle vulgar, this phenomenon is like Gaber’s "dance" statue, some people think that placed in front of the National Theatre unsightly, it is immoral, but as time destructive to the morals, the circulation of people not only accept it. It also became a beautiful landscape in Paris. Every new thing has a process of acceptance, coconut trees may also hope you can receive the goods slowly. @ captive mountain pig: in 1992 the Hainan provincial government held the first Hainan Joy Festival came from the United States invited a hula group to show Joan dancing belly dance chest fast Feng has not been accused of vulgar, reflects the Hainan province government thought in advance, women’s sexy belly dance performance and dynamic beauty, coconut chest mold bottle is also embodied in women’s sexy beauty. Hainan Island, as an international tourism island, should be in line with the international culture, should be inclusive and open mind, to encourage innovation and accept new things. @ drizzly Chel: dream of red mansions that women are made of water, this water bottle design into a beautiful woman image, bring pleasant visual enjoyment, this is art. The palm boldly launched this kind of art and the product combines the artistic beauty in the chest mold bottle, is also a kind of bold and innovative advertising design and marketing planning. It’s been questioned: will @Jbl198815:’s new bottles, women and teenagers, support these groups? Will you join in the office? I don’t care too much about what coconut products and advertising. Sales are the standard to determine whether a plan is successful or not. The spray palm ads, you should take before and after sales, advertising advertising benefits.

“白白嫩嫩”的海南椰树新出胸模瓶 引发争议一片   作为代表海南特色的国宴饮料,“椰树”曾经是海南特区的时代符号,承载着许多人的记忆。近日,椰树集团新上市的胸模瓶矿泉水却引发社会各界关注和争议。   从椰树宣传广告上看,   造型性感的胸模瓶的确很“吸睛”。   椰树集团的胸模瓶究竟长啥样?   如图↓↓↓ ▲图为椰树胸模瓶实物 骆云飞摄   近日,记者走访海口几家商场,家乐福超市及街头小卖部,只在望海国际超市发现有售胸模瓶矿泉水,生产日期为今年5月中旬。记者在该商场的半小时里,未见消费者购买该产品,商家则不愿透露该产品销量情况。记者从商场导购员口中得知,该产品近期上架。记者提出购买一箱,但其称无货。   在椰树集团官网上,记者搜索到该集团总裁王光兴今年初在新春大会上的祝词,他说:“这个包装在世界上还找不到。不但女人喜欢,男人更喜欢,所以大家要多买。这个产品从设计到正式投入生产,花了三年时间。”同时他呼吁办喜事的员工新娘“要用这个美女瓶矿泉水”。   他的话可以提炼出两个关键词:   消费者喜欢和世界首创。   Q1:消费者喜欢吗?   有人支持:   @小飞侠肉:最近大家评论椰树火山岩胸模瓶低俗,这一现象就如同卡波尔的《舞蹈》雕像一样,有些人认为安放在国家剧院门前不雅观,简直是低级下流、有伤风化,但是随着时间的流转人们不仅接纳了它,现在还成了巴黎一道亮丽的风景线。每件新事物都有一个接受的过程,椰树或许也希望大家能慢慢的接收这一商品。   @圈养的山猪:1992年海南省政府举办首届海南欢乐节时特地从美国邀请一个草裙舞团来琼表演快速胸丰舞动的肚皮舞没有被指责是低俗,体现了海南省政府思想超前,肚皮舞表现女性的性感与动感之美,椰树胸模瓶体现的也是女性的性感之美。海南岛做为国际旅游岛,文化上更应该与国际接轨,应以包容和开放的心态,鼓励创新和接受新事物。   @潇潇秋儿:红楼梦里说女人是水做的,这水的瓶子设计成一个优美女人形象,带给人愉悦的视觉享受,这就是艺术。现椰树大胆推出这种艺术与产品结合具有艺术美感的胸模瓶,也是一种大胆创新的广告设计和营销策划。   有人质疑:   @Jbl198815:新创的这种瓶子,女性和青少年这些群体会捧场吗?办公场合会捧场吗?我并不太在意椰树做什么产品和广告。销量才是检测一个策划是否成功的标准。网友喷椰树广告,你们应以广告前后的销量、广告效益是否远大于行业增速等来回应。放嘴炮扯未来扯艺术搞忽悠,不是一个专业快消行业从业人员的素质。   @德:这个广告策划者,是想要把生意搞得有声有“色”吧?太不雅观了,香水,有同类型的包装。如果是水,我肯定不会买。   @佐琳:我觉得不雅,男人是喜欢,我们女人就不舒服了。最重要的是孩子,这个设计对孩子的身心会有影响。想做特别的设计可以考虑正能量的。   @行者无界2016:“椰树胸模瓶是产品与艺术相结合的创新”,呵呵!我们买你们的产品是你生产的矿泉水、椰汁不错,不是因为你那个抖奶的广告!!那广告只会给你们公司声誉形象、给你们的产品产生负作用!!   @二月天:这要是往人民大会堂会议桌上一摆,那整个中国都名了~   @燕尾豚:晕,喝水时手握哪好呢?小朋友都在看着。   有人建议:   @发型师David:就不能安安静静的做瓶水吗?   椰树集团回应:   竞争对手因嫉妒而恶意攻击   日前,记者就胸模瓶矿泉水致电椰树集团。该公司回应称,与国内已连续举办五届胸模比赛对照(记者更正:中国胸模大赛今年已是第十届),胸模瓶是产品与艺术相结合的创新,瓶型设计获得中国专利却被贬为低俗是不合理的。胸模瓶是展示女性美。胸模瓶矿泉水一投放市场就遭受异议,显然是竞争对手看到该产品受消费者欢迎而产生嫉妒,进行无理的投诉、恶意的攻击。   这也不是椰树第一次经受非议。   自2006年起,椰树就开始在央视投放主题为“白白嫩嫩,曲线动人,喝椰树牌椰汁”的广告,不同版本演绎至今。而广告中,椰汁除了白白嫩嫩,似乎还自带丰胸的buff。   后椰树又用“绝非江水湖水”来为火山岩矿泉水做广告。网友@云水居士评说:这无疑是让深藏于琼州地层的珍贵矿泉与江水湖水类比,等于自降身价,这只能说明椰树广告创意者的无能。   椰树的另一款产品石榴汁广告也引起争议。“老婆喜欢老公喝椰树牌石榴汁”和“怕不行,喝椰树牌石榴汁”曾在海口各大公交车身招摇过市,在吸睛的同时招来批评。   Q2:世界首创吗?   其实,以人体曲线来做瓶身包装的企业并不鲜见。早在2010年,国外饮企推出的某款饮料瓶身设计就直接采用男子裸体躯体造型,肌肉线条、身体轮廓都清晰可见,旨在让人“浮想联翩”。   当时就有网友吐槽:为了营销,这么无节操也太拼了吧?下一步是不是该出女性裸体饮料了呢?还能不能一起快乐玩耍了。   其实,该饮企同期设计的瓶身其实也有女性躯体造型,只是没有像前者一样得到广泛宣传。   没有对比就没有“伤害”。世界级饮料企业可口可乐,很早便使用模仿美女的身材设计的瓶身,含蓄地给消费者以遐想,好评颇多。   设计专家:   胸模瓶与一流企业形象不匹配   鼎色文化传播设计总监、中国包装联合设计委员会会员、LOGO大师全国百佳设计师、海南省质量协会品牌智囊团专家委员符史屹9月18日接受小嗨采访时表示,胸模瓶矿泉水包装,个人认为低俗不堪,艺术与产品不能如此简单粗暴的结合。此包装涉嫌违反广告法,有不良文化倾向的嫌疑。   他称,椰树是海南老牌大企业,但在广告宣传方面一直走的都是低俗的路线,与一流国企的形象极不匹配,与越来越国际化的海南国际旅游岛的形象格格不入。要改变椰树形象,最关键的是需要核心领导观念与审美的改变。此类包装能在一定时间内引起炒作,博取眼球,但丧失的是企业的品牌精神,毁灭的“国宴饮料”的花环!他建议椰树可以邀请全球著名设计师及设计机构进行产品包装形象设计大赛,提升椰树产品的包装形象,重新竖立高端、国际化的国宴产品形象,才可为产品带来持续化的好营销。   海南知名时评人黛红指出:"椰树广告宣传不应自毁形象、脱离‘国宴饮料’的定位,不应背离社会责任和公共道德。因为这是海南的椰树,椰树代表着海南!”   有网友认为,椰汁其实有很多概念可供挖掘,如果仍走恶俗广告之路,只会让“国宴饮料”蒙羞。   作为饮料企业,椰树面临着激烈的市场竞争。就椰汁而言,椰树岛内市场独大,但新品牌也不断兴起。更为严峻的是,岛外竞争对手正在逐步壮大。从网上信息看到,仅珠三角地区就有60多家椰子汁厂家,年产值逾200亿元,远超海南。   记者认为,企业的“正常市场行为”缘何演变成一场社会伦理公德的热议,值得椰树反思。相关的主题文章: